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Media Quotes
"Interest in the category has generated a New Adult website (www.naalley.com) for both readers and writers called 'NA Alley: Bridging the Gap Between Young Adult and Adult Fiction.' One of the founders, Carrie Butler, 26, is an Ohio writer whose New Adult novel Strength (Sapphire Star) was published last month. Butler credits technology with propelling the New Adult trend: 'The e-book revolution pushed (New Adult) into the readers' hands,' she says." - USA Today | April 2013
"In September, Publishers Weekly reported that over half of young adult sales come from adults. The 'over-18' crowd makes up a significant portion of the YA audience, and from what I've seen, makes up a significant portion of the NA audience, as well,' says NA Alley blogger and author Carrie Butler. "What's interesting about the rise of NA is that its success can be attributed to the most powerful tool in any marketing campaign: word of mouth.' - Book Business Magazine, February 2013
"What is 'new adult' fiction and why is it suddenly the hot conversation in publishing? According to NA Alley, a site dedicated to the new adult fiction genre, 'New adult fiction encompasses the transition between adolescence -- a life stage often depicted in young adult fiction -- and true adulthood. Protagonists typically fall between the ages of 18 and 26, though exceptions may apply. Other terms for NA include: upper YA, crossover fiction, and mature YA.' - Huff Post Books | January 2013
© 2019 Carrie Butler
