Hey, guys! Killjoy Carrie here, ready to rain on your parade. ;)
You’ve seen the use of retailer logos everywhere—author websites, teaser images, advertisements, etc. But how many of them are actually in compliance? Let's find out!
A quick visit to Amazon's website lays down the law:
"By using any Amazon device brand materials you agree to the Brand Use Terms and Conditions, and you must:
Don't worry. The third rule comes with a loophole for those of us with digital media available for Amazon devices. We don't have to seek pre-approval—which often needs to be renewed once a year, anyway—so long as we add the Tagging and Framing Guidelines to our compliance list, as well as the Logo Guidelines.
What, pray tell, do those guidelines involve? Behold!
"You may tag your product to demonstrate that it is available for an Amazon device without obtaining Amazon's approval of the use, if you comply with the following requirements:
There are other stipulations for TV and radio, but these are the three that will affect most of you. Manageable, right?
Now, when you do include a logo above or to the side of your availability spiel, you have a few more rules to follow:
FYI: The above image is considered fair use, as the public reaps benefits from my review, which is enhanced by including the material. It’s also factual in nature, and I’m not making any money from it.
There you go! You are now law-abiding citizens of the Internet. :)
Question of the Week
Have you been using retailer logos correctly?
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© 2011, Carrie Butler.