Carrie Butler | Award-winning Author
  • Home
  • About
    • FAQs
    • Extras
    • Free Course
  • Books
    • Quick Catalog
    • As We Know It
    • Mark of Nexus Series >
      • Strength (Nexus #1)
      • Courage (Nexus #2)
      • Honesty (Nexus #3)
      • Loyalty (Nexus #4)
    • How I Found the Write Path
  • Newsletter
  • Press
  • Reviewers
    • Street Team
  • Design
  • Blog
    • About the Blog
    • Popular Posts
    • A-Z Post Directories
    • Website Help
    • SYAW Facebook Group
    • Podcasts
  • Contact

So, You're a Writer...

Business and the Book Industry

My BookBub Experience

6/8/2015

Comments

 
As many of you know, I did a BookBub ad back in March. Since then, I’ve had tons of questions about the process and my results, so I decided to break it down!

Cost of the ad: $170 to reach the paranormal romance crowd via newsletter (guaranteed), their website (guaranteed), and social media (maybe)

Note: You can find all their current rates for all genres here.

What I was advertising: Strength, the first book in my NA paranormal romance / urban fantasy series, going permafree (permanently free)

How many times I applied: Once, but it's very common to apply numerous times.

What I had to supply: It was a pretty standard questionnaire, but I did have to find links for retailers in Canada and the UK.

What the listing looked like:
Picture
                                Note: BookBub supplied the pitch for me.

When the ad went live: My ad was set to go live on the website between 6:00 a.m. and 9:00 a.m. PST on March 31st; the newsletter would go live between 10:00 a.m. and 12:00 p.m. PST.

How I’m observing my results: I decided to stop all other forms of promotion (i.e. tweets, guest posts, free advertisements, etc.) to isolate the BookBub effect. Things were pretty stagnant before, so I’m crediting the majority of this momentum to the ad.

Picture
65-day return on investment: 5077%

How that’s calculated:


             Author Profit - Campaign Cost
-------------------------------------------------------------    =   50.771411  =  5077% ROI 
                       Campaign Cost

Additional factors: BookBub mentioned my listing in USA Today's Happily Ever After blog post.

Downloads:
There were about 36,000 free downloads the first week, but I didn't keep track after that. (Too many sites, too many numbers.)

My take: I saved up for a year to buy this ad, and it turned out to be a great investment.
Will I ever make a living on this series alone? Probably not. But that temporary sales bump will help with student loans, Tucker's meds, etc. while I look for a full-time job.

Bottom line: I would do another BookBub ad (with a different book or series) in a heartbeat!


Question of the Week

Have you ever paid to advertise your work?


http://www.carrieabutler.com
To receive segmented updates (book news, design sales, and/or posts from So, You're a Writer), subscribe to my free newsletter by clicking here. :)

© 2011, Carrie Butler.

Comments
    Picture

    Hey, guys! Click here to learn more about the blog!

    Picture
    Picture
    Picture

     RSS Feed

    Archives

    July 2019
    May 2017
    January 2017
    December 2016
    November 2016
    April 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015

Powered by Create your own unique website with customizable templates.
  • Home
  • About
    • FAQs
    • Extras
    • Free Course
  • Books
    • Quick Catalog
    • As We Know It
    • Mark of Nexus Series >
      • Strength (Nexus #1)
      • Courage (Nexus #2)
      • Honesty (Nexus #3)
      • Loyalty (Nexus #4)
    • How I Found the Write Path
  • Newsletter
  • Press
  • Reviewers
    • Street Team
  • Design
  • Blog
    • About the Blog
    • Popular Posts
    • A-Z Post Directories
    • Website Help
    • SYAW Facebook Group
    • Podcasts
  • Contact