Greetings, A-Zers! It’s day 13 of the 2015 A-Z blog challenge, and my theme is “The Business of Writing: A Glossary”. I know everyone is busy making rounds this month, so I’ve done my best to keep each post informative and to-the-point. :) Today’s letter is:
M is for Marketing
Loose Definition: The act of promoting and selling your fine wares—I mean, books.
Put to Use
Have you ever heard of the marketing mix? It involves four elements:
Product - Think about the salability of your story, the quality of your editing, whether or not your cover stands out, if your printer uses nice paper for the jacket, etc.
Place - Most of us don’t have to worry about this too much. It’s not our job to work out logistics, for the most part. We do have to consider retailer availability, shelf placement, etc., though.
Price - This can be a headache and a half, these days. Search the Internet and you’ll find a bazillion(ish) forum threads trying to pin down readers’ sweet spots. Should the first book in a series go permafree? Do e-books over $3.99 still sell well?
Promotion - When most of you think of marketing, this is what comes to mind. I can tell, because you hiss whenever you mention it—advertising, sales, etc. It’s uncomfortable putting yourself out there, but it’s entirely necessary. No one can read your story if they don’t know it exists. ;)