M is for Marketing
Put to Use
Have you ever heard of the marketing mix? It involves four elements:
Product - Think about the salability of your story, the quality of your editing, whether or not your cover stands out, if your printer uses nice paper for the jacket, etc.
Place - Most of us don’t have to worry about this too much. It’s not our job to work out logistics, for the most part. We do have to consider retailer availability, shelf placement, etc., though.
Price - This can be a headache and a half, these days. Search the Internet and you’ll find a bazillion(ish) forum threads trying to pin down readers’ sweet spots. Should the first book in a series go permafree? Do e-books over $3.99 still sell well?
Promotion - When most of you think of marketing, this is what comes to mind. I can tell, because you hiss whenever you mention it—advertising, sales, etc. It’s uncomfortable putting yourself out there, but it’s entirely necessary. No one can read your story if they don’t know it exists. ;)