L is for Licenses
Put to Use
Stock photos and fonts—two things almost every author ends up using, regardless of whether or not they outsource their graphic design needs. When you purchase licenses for those two things, what is the single most important thing to look at (aside from price)? That’s right! The license terms.
Say, you purchase a standard license for your book cover’s main image. You may only be allowed 250,000 impressions across a variety of mediums. Maybe you’ll only ever sell 5,000 e-book copies, but what if there’s verbiage to include hits on your website where the image is used? Swag and advertisements, too. Those numbers add up fast.
There’s usually language to distinguish which usages are okay, too. Putting your cover on a mug for a giveaway may be a-okay, but selling that mug in a Zazzle store will likely involve a much more expensive license. So, like it or not, you’re going to have to put those advanced reading skills to use every time you purchase something with a license—just another “fun” part of the business. ;)