I is for Inbound Marketing
Put to Use
Say you stopped by my website because you heard there’s great plain-language writing/business knowledge to be found here. You came to me. While here, you discovered I have a (future) book and workshops available, so you continued through the funnel. That’s how inbound marketing works. You came for the content, not because I enticed you with an advertisement about my book/workshop. :)
P.S. Hubspot is the place to go if you're interested in inbound marketing.