G is for Guerrilla Marketing

Greetings, A-Zers! It’s day 07 of the 2015 A-Z blog challenge, and my theme is “The Business of Writing: A Glossary”. I know everyone is busy making rounds this month, so I’ve done my best to keep each post informative and to-the-point. :) Today’s letter is:

G is for Guerrilla Marketing

Loose Definition: This is a term coined by Jay Conrad Levinson, back in the ‘80s. Basically, it’s a (risky) low-cost technique where you try to take consumers by surprise for maximum buzz.

Put to Use

Guerrilla marketing is all about using ingenuity to make an impression. In the publishing world, this would be akin to a flash skit or narration from your book in a public place, made viral via YouTube.

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Question of the Week

Would you be comfortable trying guerrilla marketing?