B is for Brand

Greetings, A-Zers! It’s day 02 of the 2015 A-Z blog challenge, and my theme is “The Business of Writing: A Glossary”. I know everyone is busy making rounds this month, so I’ve done my best to keep each post informative and to-the-point. :) Today’s letter is:

B is for Brand

Loose Definition

Usually, I’d summarize here, but the great Seth Godin says it best. Brand is “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
 

Put to Use

Some things that make up your brand as an author:

• Visuals, i.e. consistent color schemes, textures, fonts, etc.
• Tone
• Reputation

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Question of the Day

What's one aspect of your brand that makes you stand out?